National Nurses Week ad

National Nurses Week was established in 1954 to honor the most honest and ethical of professions based on the efforts of Florence Nightingale to curb disease-related deaths in the soldiers of the Crimean War.

Known by patients as the “Lady with the Lamp” as she made rounds on her own into the night after doctors had left the hospitals, Nightingale is more formally known as the founder of modern nursing for her later campaign to improve the living conditions of soldiers who died more from exposure to disease than from wounds.

“Nursing is an art: and if it is to be made an art, it requires an exclusive devotion as hard a preparation, as any painter’s or sculptor’s work; for what is the having to do with dead canvas or dead marble, compared with having to do with the living body, the temple of God’s spirit? It is one of the Fine Arts: I had almost said, the finest of Fine Arts.” – Florence Nightingale, founder of modern nursing

In 1954, on the hundredth anniversary of Nightingale’s mission to Crimea, National Nurses Week was observed October 11 to the 16th. But failed legislation the following year prevented it from becoming an annual event.

It wasn’t until 1990 that the event was recognized annually by the ANA, declaring May 6-12, 1991 as National Nurses Week. In 1993, they made the dates permanent for all subsequent years.

Here are a couple National Nurses Week ads we did for a client that got a lot of attention. Robbie, the Senior Designer for our team, did the creative. The copy is mine.



The reference to “200,000 reasons” in the second ad is how many employees the client has.

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